The town boasts several very colourful and busy blocks of shops, including Fiji national chains of Prouds offering finer glassware, cookware, electronics and other fine goods, Jack's Handicrafts a well-managed two-level handicraft store with friendly staff and fair prices, and a Morris Headstrom or MH Supermarket. Beyond that, most of the remaining shops, which are found by the dozens, are far less Westernized. Don't miss both the Indigenous Women's Craft Market across the street from Jack's Handicrafts, on the river, and the Sigatoka market, where you will find a vast array of produce and seafood. A small handful of pushy crafts dealers who are lined up in the market will vie for your attention and make it hard to say no.
